![]() Fraud prevention is a natural first application given the transparency and security blockchain brings, and because fraud is such a major issue for the advertising sector.”Īccording to the official release, the adChain protocol works across all digital advertising channels. “Blockchain has a number of exciting implications for digital advertising. This has created gaps in the ecosystem that can be exploited,” said Ken Brook, co-founder and CEO of MetaX. “Innovation in digital advertising is growing faster than our standard industry protocols can support. In addition, it also helps in exposing fraud and provides comprehensive data. ![]() The platform offers end-to-end transparency, campaign coordination and auditing, real-time reconciliation and data collection, cryptographically secure event processing, and ad-friendly implementation. The MetaX platform allows the digital advertising supply chain to coordinate in a scalable, trustworthy and secure way using the blockchain. MetaX, a Los Angeles-based adtech company, collaborated with blockchain startup ConsenSys to co-build adChain – a blockchain-based protocol that powers the ad-centric applications.
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